The Shocking Amount of Time Wasted due to Video Calls

+++ It all adds up +++

Time efficiency is so important when it comes to repetitive tasks at scale. At noc™, we’ve been crunching some numbers on one of technology’s most common time-wasting features.

You’ll be surprised to learn…

When we close a window on our computer, we’re often asked a rather gaslighting question:

We’re all quite used to this now, but it has been subtly eroding our self-confidence when it comes to decision-making for decades.

Of course, you meant to close the document! What other reason would you have moved your mouse into the furthest corner of a screen and clicked on an X button for? Stop wasting our time, you idiotic machine!

Humanity wastes thousands of years answering the same obsolete question every day.

It may only take five seconds to respond to this sort of message, but the cumulative time that is wasted is staggering. Think about how many times you have to do this every day. Let’s say 10 times, multiply that by five seconds, then again by the number of people in the world who use a computer (47.1% of households worldwide = approximately 3,720,900,000). That’s 186 billion seconds, which is an outrageous 5,898 years of human cognitive effort wasted, every day.

Now imagine the world switches from Zoom to noc™. In user testing, it took an average of 27 seconds to start a Zoom call vs. seven seconds to start a Knock call (20 seconds faster). Let’s assume three calls are made per user.

If everyone switched to noc™ from Zoom, they would save 223.25 billion seconds (424,760 years) of time every day.

If you’d like to help free humanity from the grip of Moloch (another fascinating topic coming soon), then we’d love to hear from you. We’re raising funds right now. With a £50k grant from Innovate UK, our total raised since launch is over £150k. We’re now looking to build a smart team of designers, engineers and client service providers to help grow the company into a pioneering and human-centred technology innovator.

Get in touch.

Rory Watts

Technology commentator, user experience expert and software designer.

https://rory-watts.com
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